To take AUFTAC from a problem solving (operational) focus to a strategic direction that provides the support framework for members to reach the preferred position in 2010 and keep AUFTAC vibrant, dynamic and valuable.

• Ensure that AUFTAC achieves effective communication with all stakeholders.
• Actively position AUFTAC to raise awareness of its role in the horticulture industry, to foster stakeholder involvement and encourage two-way communication.
• Provide staff development opportunities.
• Facilitate improvement customer relation skills within the sector.
• Generate awareness within the distribution sector of the global trend to demand chain management and it's impact on business.
• Improve the profitability of distribution businesses.
• Ascertain the food safety requirements for distribution.
• Develop a database of microbiological tests to validate sanitation procedures.
• Promote professional excellence in the transportation of horticultural products whether it be by rail, road, air or sea.
• To encourage members to be strong and united, to service their clients in an efficient, knowledgeable and responsible manner with high quality equipment and "Best Practice" operational procedures.
• To provide members with the necessary forum to address facing their sectors in a timely way and to their satisfaction.
• To gain financial reward in recognition of quality in service and commitment to the long term future of the horticulture industry.